ICC Cricket World Cup 2023

Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands

e4m Staff Nov 20, 2023 9:30 AM

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

e4m Staff Nov 15, 2023 12:35 PM

The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers

e4m Staff Nov 6, 2023 11:00 AM

Pant shares shares insights from his cricket training days

e4m Staff Nov 4, 2023 8:29 AM

As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts

e4m Staff Oct 18, 2023 11:16 AM

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts

Nilanjana Basu Oct 17, 2023 8:56 AM

The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match

e4m Staff Oct 14, 2023 8:25 PM

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

ICC will be leveraging Mphasis’ global expertise to deliver enhanced and innovative digital experiences for cricket fans

e4m Staff Oct 12, 2023 3:24 PM

Ogilvy India has executed the World Cup campaign for Dabur

e4m Staff Oct 10, 2023 12:23 PM

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan

Aditi Gupta Oct 10, 2023 8:36 AM

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase

e4m Staff Oct 9, 2023 8:27 AM

The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors

Kanchan Srivastava Oct 5, 2023 8:48 AM

The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao

e4m Staff Oct 4, 2023 1:07 PM

#SitTogether is a campaign conceptualised by Ogilvy India

e4m Staff Oct 4, 2023 12:47 PM

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought

Shantanu David Oct 3, 2023 8:42 AM